Davines Connects Hair-Care Timing to the Scalp’s Daily Rhythm

Davines has published guidance on coordinating hair treatments with the hair-growth cycle, from the multi-year process of growing and shedding strands to the scalp’s daily rhythms. The beauty brand recommends daytime protection and nighttime care, and highlights its new overnight serum. The guidance also outlines factors that can affect hair shedding and thinning.

Key takeaways

• Hair moves through growth, transition, rest and shedding phases; the cycle varies from person to person.
• Davines describes follicles as following a daily rhythm, with repair processes taking place at night.
• The company recommends protective care during the day and leave-in treatments at night.
• Persistent or sudden hair loss can have different causes and may warrant professional advice.

The stages of hair growth

The hair cycle unfolds over years, with each follicle progressing independently. Davines describes anagen as the active-growth phase, which can last two to seven years. Catagen is a brief transition of roughly two to three weeks, followed by telogen, a resting period that typically lasts a few months. In exogen, older hairs shed as new growth develops. Daily shedding is a normal part of renewal.

Why timing matters to the brand

Davines’ article applies chronobiology—the study of biological rhythms—to scalp care. It says follicles respond to the body’s roughly 24-hour cycle, with daytime focused on protection from environmental stressors and nighttime associated with repair. The brand argues that applying targeted leave-in products before bed allows them to work during this restorative period. The article presents this as a care approach; it does not establish that nighttime application is necessary for everyone or guarantees better results.

Factors that can affect shedding

The company lists stress, sleep, hormonal changes, illness, nutrition, medications and styling habits among factors that may influence hair growth or shedding. It also describes several distinct forms of hair loss, including hereditary thinning, autoimmune-related patchy loss, temporary shedding after stress or illness, and damage linked to prolonged tension from tight hairstyles. Sudden, persistent or concerning hair loss should be discussed with a qualified health professional, since causes and treatments differ.

Davines’ suggested routine and serum claims

For daytime, Davines recommends protecting hair and using energizing scalp products; for evening, it suggests leave-in scalp treatments. The company’s Naturaltech Energizing Overnight Serum is marketed for use on dry or towel-dried scalp and hair. Davines says testing found improvements in measures such as breakage, visible density and scalp hydration when the serum was used with other products. Those results are company-reported and tied to specific testing periods and product combinations; they should not be taken as a promise of individual results.

The article’s broader recommendation is consistency: hair changes gradually, so a routine should be suited to a person’s scalp, hair and needs. Professional guidance can help distinguish routine shedding from a condition requiring treatment.