Initialiste is an advanced straightening hair serum and scalp treatment designed for weakened hair looking for strength and regeneration through hair repair and scalp care. The combination of Wheat Protein Derivative and Amino Acids in this scalp treatment boosts cellular metabolism and reinforces the hair fiber and promote a healthy scalp. After the first application of this hair serum, hair is invigorated, cellular metabolism is boosted and hair fiber is reinforced. Hair is more resistant with 93% less breakage during brushing, the hair is stronger at the root, and hair quality is visibly enhanced more vibrant, beautiful and stronger by using Initialiste hair serum. Hair repair has never been easier.