Color Wow Root Coverup Powder

What it is

An award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thickens and perfects the look of thinning hairlines with no waxes, dyes, or parabens.

Hair Type

Straight, Wavy, Curly, and Coily

Hair Texture

Fine, Medium, and Thick

Hair Concerns

- Thinning

- Color Safe

- Color Fading

Key Benefits

- Precise application for a mess-free finish

- Water-resistant formula

- Covers dark hair without peroxide

Highlighted Ingredients

- Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.

- Zinc Stearate: Anchors pigment to hair.

- Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.

Ingredient Callouts

Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know

This easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It’s ideal for extending color treatment. This product is an Allure Best of Beauty Winner. 

Ingredients

-Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.

-Zinc Stearate: Anchors pigment to hair.

-Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.

Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake) Formula #707-0.

How to Use

-Apply to dry hair. 

-Load up small end of brush with powder. 

-Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.

-Do not use a sweeping motion.

-Apply more powder as needed.

-To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush